The Optimise Hub is here to help demystify the Industrial “Internet of Things” (IoT) and what it can mean to your business. Our mission is to build  confidence in  IoT and Industry 4.0 amongst SMEs in the UK Manufacturing sector to encourage the adoption of digital technologies to ensure UK businesses remain competitive and grow.

We are an organisation that seeks to bring businesses and other organisations together to achieve our mission and will work with any businesses wanting help and advice about Industry 4.0, Big Data and Machine to Machine communications.

We also have a programme of events to facilitate the sharing of ideas and to encourage collaboration and will be seeking to create collaborative  projects  that can develop novel Industry 4.0 applications and their underpinning technologies.

The Hub will ultimately build links between universities and business in order to enable innovative and cutting edge ideas to be converted into commercial market opportunities. Through this activity we will de-risk R&D opportunities at their earliest stage, and help to develop projects and ideas which can ultimately be prototyped and piloted either through collaborative funded projects or by startups and SMEs in the manufacturing sector.

Why work with your university?


New Optimise Hub Projects funded by BeinCPPS.

We are delighted to announce that we have recently been awarded two EU funding programmes via the BEinCPPS project and Fortissimo to work with local companies to tackle some of their problems in keeping their manufacturing assets healthy and working to full capacity. Once we can release more details, we will so please check back for updates.



Artificial Intelligence for Customer Engagement -IBM’s Watson and the development of a unique value proposition

Tuesday 30th May 2017 8.30-11.00

Portsmouth Technopole

We are thrilled to host Derick Weisner,  IBM’s European Digital Agency Leader who will be talking about how AI can help you understand how your customers are interacting with your brand. Derick will showcase just how this new technology can play a key role in creating and delivering personalized, intuitive experiences at every stage of the customer journey, enhancing existing marketing approaches and helping you to fully develop a differentiated and unique value proposition for your customers.

Join us at the Portsmouth Technopole at 8.30am for tea and coffee. The event will begin at 9.00am and Derick will speak for 40 minutes, followed by Q&A. We anticipate that the event will end at 11am.

Book your ticket here



This project has received funding from the European Union’s Horizon 2020 research and innovation programme.